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BII REPORT: What’s Holding Back Mobile Advertising?


Mobile is now the world’s dominant computing experience. It is logical to assume that mobile will soon usurp the desktop as the dominant digital ad platform as well.

Despite its potential, legitimate questions surround the widespread assumption that ad spend will skyrocket to meet engagement.

In a new report from BI Intelligence on the mobile advertising ecosystemwe give an overview of the mobile advertising industry’s size, explore the “monetization problem,”and examine the mobile platform wars’ impact on advertising, as well as the potential industry split between smartphones and tablets.       

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Here’s a brief overview of the state of mobile advertising:

In full, the report:

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