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Facebook’s Cover Photo Policy Gets Clearer

Facebook’s cover photo policy has long been a constant thorn of confusion and frustration for business page users. Today, however, the site received a much needed update, removing confusion and easing frustration. The update centered on getting rid of unclear and un-promoted rules against contact and pricing information as well as calls to action. Earlier this year, the social network had implemented a strict rule: “Ads and sponsored stories in News Feed may not include images comprised of more than 20% text.”

Facebook’s Cover Photo Policy Gets ClearerSince no-one knew how or even if Facebook could or would enforce the restriction, most Facebook Page owners ignored the mandate and also ignored the many other rules applying to business pages including rules concerning omitting price or purchase information, contact information, calls to action, and references to Facebook’s features.

Now, the new guidelines which went into force on March 6th are relaxed to the point that much more flexibility is allowed for business page owners to properly manage their accounts without undue interference or restrictions that unduly hamper creativity.

Among these latitudes lie variety in the type of content shared in your cover photo, but there is still a limitation of 20 percent for text overlay. From Facebook itself in regard to cover photos:

“All covers are public. This means that anyone who visits your page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20 percent text.”

Obviously this means the 20 percent text rule is still in effect. Also, the new rules for Facebook do not overturn the ones that restrict contact information or calls to action. However, now that cover photos are being displayed within News Feed, they are more accessible to potential viewers so it’s a good idea to keep your cover photo clean and uncluttered and to choose an image that will intrigue and encourage viewers to click through to the page.

This is all part of the New News Feed design, which among other things makes the site more visual, with a cleaner format and overlaid text.

“We are putting the photos front and center so they are more visual and more immersive,” Julie Zhuo, director of design, said.

Instead of just one feed, users can now look at different feeds based on their interests. – the main one is still for friends, but users can swiftly toggle to a feed that only includes updates about music, or just photos. A massive all inclusive feed shows every single post from the friends or pages a user is following.

“We believe that the best personal newspaper should have a broad diversity of content. It should enable you to drill into any topic you want to discuss,” Zuckerberg said.

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