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Pinterest Place Pins Facilitate Aspirational Vacation Planning

Place Pins

Pinterest has been on a roll lately. The social bulletin board was recently valued at $3.8 billion, released its API to retailers to drive integration, and now, making a foray in the travel planning market with a new feature called Place Pins.

“Every day people Pin about 1.5 million places, and now there are more than 750 million Pins of these destinations on Pinterest,” the Pinterest blog post said. “Place Pins were designed to combine the beautiful imagery of a travel magazine with the utility of a map online so you can share it with friends.”

Pinned destinations can be integrated through Foursquare for easy access to user photos, addresses and phone numbers, so you’ll never forget where you wanted to go. Pinterest reached out to established travel companies like Lonely Planet and NatGeo travel to create their own boards to kick start user uptake of the new features. Inspiration from the best.

Pinterest is hoping that with great inspiration, the urge to let your mind wander and dream will be irresistible. Indeed, this goal seems to be a big motivating factor for the integration of these new features. Pinterest is already one of the most aspirational social networks, loaded with perfect recipes beautifully presented, Thanksgiving centrepieces galore, and plenty other things to dream about.

With its plethora of projects and things to do, Pinterest appeals to the Better Homes and Gardens instinct  to beautify your space and the Cosmopolitan instinct to beautify the self. It may be hard to take a vacation, Pinterest is there to help make easy the task of planning any vacation to the finest detail, with maps, restaurant phone numbers, and pictures of the beautiful beaches.

Planning a vacation can be fun, but sometimes it’s nice to just dream.

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