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Another Day, Another Big Departure at Twitter

Yesterday, the COO of Twitter Ali Rowghani resigned from his position. Today, Chloe Sladden, head of the company’s media unit, announced via a series of tweets that she is also leaving. A little over 5 years ago, I started my dream job.— Chloe Sladden (@ChloeS) June 13, 2014 Building the Twitter Media team from the ground up, my colleagues, my partners and I, we plotted.— Chloe Sladden (@ChloeS) June 13, 2014 I couldn’t be happier about & prouder of what we’ve all achieved, together. #ItTakesAnIndustry— Chloe Sladden (@ChloeS) June 13, 2014 Now it’s time for my next chapter. #staytuned #thankyou #sleep— Chloe Sladden (@ChloeS) June 13, 2014 According to Forbes’ Jeff Bercovici, Sladden was planning to leave in July, but opted to depart earlier given the reorganization. Twitter Media has been successful in drawing in new users thanks to the platform’s integration with other media. “You won’t see a major network television ad campaign or TV show without some sort of Twitter branding or hashtag associated with it,” wrote Mike Isaac on Medium. “Twitter’s Media team is great at getting new people to use Twitter, but doesn’t worry about whether those people will keep using Twitter.”

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