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InStyle Teams Up With LIKEtoKNOW:IT to Offer Shoppable Looks on Instagram



Instagram is increasingly becoming a platform for consumer discovery. While more entrepreneurs are using the platform to display their wares, it seems Instagram is also the fashion industry’s social network of choice — with followers often wondering where to get the look. LIKEtoKNOW:IT is a new plugin designed to facilitate a more shoppable Instagram experience.

The plugin was created by rewardStyle, a company that enables publishers and fashion bloggers to monetize digital content. Since launching three years ago, rewardStyle has worked with publishers, bloggers, celebrities and stylists in 80 countries around the globe. According to rewardStyle global public relations manager Kaetlin Andrews, LIKEtoKNOW:IT is potentially revolutionary because of the amount of content published on Instagram.

“Instagram is just everybody’s preferred social platform,” she says.

InStyle executive editor Angela Matusik says followers are always asking where they can get the goods shown on the magazine’s Instagram feed. Until recently, the magazine didn’t make a habit of including photos of items that were readily available in stores. However, making it easier to shop is baked into the InStyle ethos.

“When we heard that there was a way to give people shopping information attached to an Instagram picture, we thought it was a natural thing for us to give a try,” Matusik says.

To wit, InStyle is taking over the @likekit Instagram handle today as part of the launch of a partnership to bring shoppable looks to InStyle readers. Readers can find several exclusive shoppable grams from InStyle and up to three or four shoppable looks per week @instylemagazine on Instagram.

Here’s how the program works: Users can sign up for LIKEtoKNOW:IT using their Instagram handles. Once signed up, users can like images tagged with the Like.it URL, and they’ll receive an email with all of the product information and where to buy.

Visit InStyle for more information about the takeover of LIKEtoKNOW:IT on Instagram.

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