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LinkedIn’s Most Influential Global Brands [Infographic]

When LinkedIn introduced its Content Marketing Score back in March, the idea was to help brands see just how effective their campaigns where. LinkedIn has used the Content Marketing data to identify the 10 Most Influential Global Brands on the site.

Forbes topped the list as the most-trusted resource for business and investment leaders. The World Economic Forum and Inc. came in respectively as the No. 2 and No. 3 most-influential global brands. In fact, publishers make up half of the brands on the list, “underscoring the value of content in engaging customers,” according to LinkedIn.

The company also noted that the most-influential brands have three things in common:

  • They continually update users on industry news.
  • They release new and engaging content tailored to specific audiences.
  • They add their voice to relevant conversations that their audiences care about.

Check out the infographic below to see the full list of influential brands, according to LinkedIn:


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