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Social Media Newsfeed: Joan Rivers iPhone Facebook Post | Social Media Policies

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NewFacebookLogoJoan Rivers Promotes the iPhone 6 on Facebook from Beyond (or via a Forgotten Scheduled Post) (AllFacebook)
The ability to schedule posts on Facebook is generally a useful feature, but sometimes it backfires, as was the case when a post appeared on the late Joan Rivers’ Facebook page plugging Apple’s new iPhone 6. The post was quickly deleted, but not before TMZ and others were able to capture screenshots of the post, which contained a photo of the box for an iPhone 4S and a message. BuzzFeed The post said: “This badass is being replaced by an iPhone 6 (not the fat one). I got this one in 2010, and after 4 years, my only complaint is that apps are now designed for bigger screens, and the battery is getting tired. Never had a case for it, since it was most beautiful on its own. Great achievement in design. Great product. #apple #iPhone #tech.” People on Twitter immediately started having fun with the story. LostRemote TMZ suspects the post was the result of a pre-negotiated deal between Apple and Rivers before her death. Lesson for social media editors: always check your scheduled posts! Mediaite Rivers’ Facebook page has remained active after her death, with messages like one about the “Fashion Police” tribute on E!. But this is the first to emerge with her posthumous first person voice. Hollywood Reporter Apple routinely gifts celebrities early access to their products before big launches. Stephen Colbert played with an iPhone 6 Plus on The Colbert Report Thursday night, and Carson Daly sported the new phone on the Today show early Friday.

A Practical Guide to Writing an Effective Social Media Policy (The Next Web)
To help encourage positive use of social media, while carefully mitigating any potential for risk, companies are finding it increasingly necessary to outline clear social media policies. In much the same way that a mission statement provides overall direction for a company’s strategic decisions, and a style guide directs the way that your brand is presented visually to the public, a social media policy establishes a set of guidelines that govern how various company stakeholders represent your brand on various social networks.

A 28-Point Checklist for Effective Email Marketing [Infographic] (SocialTimes)
With all of the possibilities of social media, email is still the most effective form of digital marketing. Indeed, email outperforms both Facebook and Twitter, and often results in the most shares, which have been valued at more than $12 each.

Yammer Co-Founder Debuts ‘Vine for Audio’ (Adweek)
Alan Braverman co-founded Yammer, the social-network-styled workflow management system for businesses that Microsoft purchased in 2012 for $1.2 billion. So, the Silicon Valley veteran knows a thing or two about building a startup that pans out. And if you’re a Vine, Snapchat or Yo early adopter who likes the sound of your own voice, you may believe Braverman is onto something again with Sobo, a “social soundboard” in his words.

Police Open Investigation as Mario Balotelli Suffers Racial Abuse on Twitter After Post About Man United’s Defeat at Leicester City (Daily Mail)
Police are investigating racist abuse targeted at Liverpool striker Mario Balotelli on Twitter. In a statement, Merseyside police said: “We can confirm officers are looking into offensive comments made on Twitter about Mario Balotelli earlier today.”

Six Expert Tips for Keeping Your Kids Safe on Social Media (Mashable)
For many parents, navigating their child’s social media presence is not only worrisome, but also challenging. But with the right approach, parents can set positive examples for their kids and teach them how to use social media responsibly and respectfully.

Three Steps to Improve Your Writing on Twitter (AllTwitter)
Whether you studied English Literature for your four-year undergrad or you read the back of a cereal box this morning, if you’re on Twitter, you’re a writer. Here’s how to be better.

Iran’s Hardline Prosecutor Gives Rouhani’s Government 30 Days To Block Social Media (Business Insider/Reuters)
Iran’s hardline judiciary has given the government one month to block WhatsApp and other popular instant messaging services, as pressure mounts on reformist President Hassan Rouhani to scale back his social and political liberalization. In the severest warning yet to Rouhani’s one-year-old administration, chief prosecutor Gholam-Hossein Mohseni-Ejei accused communications minister Mahmoud Vaezi of failing to unplug social networking sites and apps “with immoral and criminal content.”

From The New York Times Wedding Section, a Marriage That Started With Social TV (LostRemote)
Michelle Katharine Barna and Joanna Ruth Stern were married last Sunday evening, thanks to Barna stumbling upon Stern’s tweets about the series finale of “The L Word.” Barna is the director of social media at Deep Focus, an agency that has conceived many great social TV programs, while Stern is a personal technology columnist at The Wall Street Journal.

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