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Tiffany Shlain Hopes to ‘Elevate What People Are Watching Online’


Tiffany Shlain (EP and director) and Sawyer Steele (producer) at the premiere of ‘The Future Starts Here’ season two.

The second season of Tiffany Shlain’s popular web video series ‘The Future Starts Here’ debuted Thursday. (You can watch all the episodes over at AOL.) The series tackles much-debated issues of technology and society, blending personal stories with wacky animations and Shlain’s smart takes on how to approach these issues. “We took more risks with this season,” said Shlain at the season premiere screening in New York.

Shlain, a filmmaker and co-founder of the Webby Awards, covers everything from buying phones for children, why new technologies feel creepy and how everyone can participate in ‘punk rock diplomacy.’ She explores the all-important social media question: “To post, or not to post?” and wonders how we can make sure we’re controlling social media (instead of social media controlling us). Each episode takes on a complex topic with nuance, somehow condensing it into several minutes.

Despite working in a medium that lends itself to triviality, the first season of the series got over 20 million views. “I want to elevate what people are watching online,” said Shlain. “These [videos] are couched in a lot of visuals, but there are bigger ideas. I want to trigger these conversations for people.”

She also had some advice for aspiring content creators: “Don’t try to be like another show — be your most authentic self and people are going to recognize it… Create your own world.”

Check out the first episode below, and see the rest at AOL.

RELATED: So What Do You Do, Tiffany Shlain, Filmmaker and Founder of the Webby Awards?

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