Meet the Marias


It hasn’t been long since we invited you to meet the latest people to join our team, but already we are pleased to welcome two more – Maria A and Maria H. As well as sharing the same name (a Usabilla first), they both originate from Sweden, adding an extra nationality to the office.

Maria Arvidsson – Head of Product and UX

  • ‘I worked half a year as a farmer in Iceland”

Hi, I’m Maria Arvidsson, 27 years old and from Sweden. I moved to Holland a bit over three years ago and I love it here! The only thing I miss is my grandmother’s meatballs, self-hunted meat on the table (though I am a ‘flexitarian’ here in Holland) and having a large forest around the corner.

I studied Industrial design at Chalmers in Gothenburg (SWE) and TU Delft (NL) and have been working as a UX designer, freelance UX researcher and Product owner in different startups since I graduated. I also did a year as a teacher and worked half a year as a farmer in Iceland.

I have played the violin since I was five, I love music, singing, playing and listening to it. Another thing I am crazy about is baking: cookies, cakes, pies, bread… you name it, I bake it. And I like working out (especially afterwards). Yoga and bootcamp being my latest projects.

Maria Hiort – Business Development Manager Sweden

  • ‘Although I am Swedish, I have spent more than half of my life in France!I came there as a student and then got stuck…’

Hello, my name is Maria Hiort. Although I am Swedish, I have spent more than half of my life in France! I came there as a student and then got stuck… It all started on the Atlantic coast before moving on to Paris where I studied foreign languages, international business and intercultural negotiation at Sorbonne.

Paris is also the place where I started my career within market research : first consumer studies at AC Nielsen and then TV ratings at Mediametrie which is the French people meter system institute. All in all, I spent 8 years in Paris before moving to the South of France where I worked for 9 years as an Account Manager for a software editor specialised in Business Intelligence & Output Management Solutions.

I settled down in Amsterdam in the beginning of September with my French partner and our 6 years old daughter. We really enjoy life here: biking around and discovering the city. I am really excited to have the opportunity to work with the Swedish market at Usabilla, learn more about usability and get to know the team members!

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