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Website SEO Tips: How to Introduce Yourself with Your “About” Page

Using a blog for the sake of internet marketing is a great idea for small Minnesota businesses. And having having a strong ‘About’ page is a great first step towards introducing yourself to your potential consumers.

One of the more overlooked aspects of communicating online is the way that we introduce ourselves to our followers. It may not be apparent, but the “About” page on a blog or website is a key way for readers to familiarize themselves with the writer of the blog or the company. In fact, it is often one of the most visited pages, especially for a blog. It makes perfect sense that those checking out a site for the first time would want to know more about the person behind the blog or the individuals behind a company.   This post should hopefully give you some strong ideas about how to use the about page to your advantage.

Here are a few suggestions on optimizing your ‘About’ page:

  • Keep your style and tone in mind – how to you want readers to perceive you?  Does the style fit with that image?
  • Make it personal – humans like dealing with other individuals, not faceless companies
  • Stay connected

Having a style and tone that are well suited for your company is key. This applies not only to the the blog but to your ‘About’ page as well.  Keeping it personal is a great way to warm up to your readers. It lets them know that there is a person behind the blog and the business.

It is important not to treat the about page like a resume or a sales pitch. Treat it instead like an opportunity for the visitor to get to know you. Here are a few key question you may want to answer on your about page:

  • Who are you?
  • What do you do?
  • What is your site/blog about?
  • What inspires you, why are you here?
  • What is your mission or what do intend to have happen as a result of what you’re doing?
  • What challenges have you faced?
  • What will your visitor get out of connecting with you?

One of the great advantages with social media as opposed to the media of the past is that it allows you to connect with others in a way that was previously impossible. This especially applies to your ‘About’ page.  And having buttons on the page that allow people to connect with you on other forms of social media is a great idea. This enables you to get great feedback and keep your followers abreast with what is happening with your life and your business.  It also keeps them moving around on links that connect right back to you.

A well-written, informative ‘About’ page is one of the more important pieces of your online presence.  We can help – check with the pros at our Minneapolis SEO company and see what Essential Services can do for you! Call us at 651.342.4000 for a free website analysis.

 

The post Website SEO Tips: How to Introduce Yourself with Your “About” Page appeared first on Minneapolis Search Engine Optimization, Minneapolis SEO MN.

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