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Chosen Launches Video-Based Talent Competition App on iOS

Chosen

Chosen, a video-based, crowd judged talent competition platform, has launched by invitation only on iOS devices. Headed up by former CEO of Beats Music, David Hyman, Chosen allows users to become performers or judges of musical content.

As a judge, users can play mini-games including “Star Spotting” and “Judge the Judge.” In Star Spotting, users watch three 15-second performance clips submitted by the community, and choose the one they believe has the most star potential. Users are then shown the trio’s vote totals, and players “win” if they’ve chosen the most popular star.

Part of the app experience encourages users to be more than passive observers, and become actual reviewers of the submitted musical performances. With this in mind, users can record video reviews of a chosen performer, which leads to the app’s second game: Judge the Judge. Here, viewers watch two reviews, and pick the better of the two.

For performers, the app’s karaoke mode allows users to choose from up to 75 rotating songs (from a library of over 8,000 pre-cleared tracks) for each performance. The app offers a video karaoke experience that includes noise canceling technology (and other effects) to make each performance the best it can be. Other performance modes include Lip Sync and Perform Now, in an effort to allow all kinds of performers, including those who prefer musical instruments to singing, to have a place to shine.

Users receive experience points for their actions, climbing separate judge and performer leaderboards for a chance to win prizes. For its inaugural prize, Chosen has partnered with Bonnaroo Music and Arts Festival. One Chosen performer will win an all-expenses-paid trip to Bonnaroo 2015, and the chance to perform live on-stage, while the winning judge will receive a trip to Bonnaroo for two, as well as all-access passes to the event.

In a statement, co-founder and CEO of Chosen, David Hyman, commented on the app:

We designed Chosen for tastemakers, up-and-coming talent and the more than one billion fans of online music videos, traditional reality competition TV shows and mobile gaming. On Chosen, fans and performers are able to get in the game in a way that simply isn’t possible while passively watching TV shows like American Idol or The Voice, or endlessly surfing online videos. In addition to being a powerful performance platform, Chosen is a completely new way for fans to interact and engage with music and video content.

Chosen is available to download for free on the iTunes App Store. Users can request an invitation to the app, here.

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