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Google Dominates Retargeting Market [INFOGRAPHIC]


Have you ever been checking out a product online, then go to Facebook or do a Google search … and see an ad for that same product? No, Mark Zuckerberg isn’t reading your Internet browsing history, that’s the magic of retargeting.

According to a recent infographic by SimilarTech, Google is by far the king of the retargeting ecosystem, eating up a whole 91.5 percent of market share.

Look below to learn more about who else utilizes retargeting.

similartech-infographic (1)Top image courtesy of Chukcha / Shutterstock.com.

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