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On This Day, Facebook Officially Rolled Out On This Day

OnThisDay1Facebook began testing an On This Day feature as early as July 2013, confirming last November that its tests were complete. The social network officially rolled out the feature Tuesday.

Some Facebook users began seeing On This Day tabs in their News Feed menus in July 2013, and the social network included questions about On This Day in a News Feed survey that September.

Testing continued through November 2014, when Facebook confirmed to Inside Facebook (which is now part of SocialTimes) that the process had been completed.

Facebook said in a Newsroom post Tuesday that On This Day will be rolling out on Web and mobile “in the coming days,” allowing users to revisit their own posts or posts on their News Feeds from the same date in previous years.

Product manager Jonathan Gheller wrote in the Newsroom post:

People often look back at old photos and other memories they’ve shared on Facebook, and many have told us that they enjoy products and features that make this easier.

Today we’re announcing On This Day, a new way to look back at things you have shared and posts you’ve been tagged in on Facebook. Only you can see your On This Day page.

On This Day shows content from this date in the past. For example, you might see past status updates, photos, posts from friends and other things you’ve shared or been tagged in — from one year ago, two years ago and so on. Only you will see this content unless you decide to share it with your friends.

To see your On This Day page, you can click on the bookmark on the left-hand side of your News Feed, search for “On This Day,” or visit facebook.com/onthisday. You might also see a story in your News Feed.

Once on the page, you can choose to subscribe to notifications so you’ll be alerted when you have memories to look back on. You can also edit and delete old posts, or decide to share your memories with friends.

Readers: What are your initial thoughts on Facebook’s On This Day feature?


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