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Facebook Details its Commitment to Viewed Impressions for Ads (SocialTimes)
Facebook’s latest step toward giving its advertisers the most accurate measurement of the effectiveness of their campaigns is its focus on viewed impressions, as opposed to served impressions. Only counting and charging for impressions when they have occurred on-screen, and not merely been served, is not a new practice for Facebook, which used a Facebook for Business post to explain the differences between viewed impressions and served impressions, and why it focuses on the former. Wired Wednesday, for the first time, the company explicitly stated that it only uses viewed impressions to measure ad delivery across desktops, mobile devices, and, conceivably, other popular wearables with screens, such as the much-anticipated Apple Watch. It’s a stance that differs from the industry norm, according to Rebecca Lieb, an industry analyst with research outfit Altimeter Group. The Wall Street Journal Facebook has viewability challenges to overcome, most notably when it comes to measuring ads it helps serve and track on other publishers’ sites. Facebook cannot currently measure viewability rates for its mobile ad network product, for example. VentureBeat In a draft blog post on its ads philosophy, Facebook noted that a wide range of advertising partners, from Wendy’s to the ZenithOptiMedia Group, have lauded its approach, which, it said, measures up to a 2014 standard set by the Media Rating Council to count ads only when an “opportunity to see” them is established. Facebook did not explain why it chose now to elucidate its ad measurement methods.

Reddit’s Giving 10 Percent of its Ad Revenue to Charities and Wants You to Decide Which Ones (The Next Web)
Reddit decided last year to give away 10 percent of its ad revenue from 2014 to charity. It’s now closed its books and revealed that its total amounted to $8,276,594.93, which means it’ll be donating $827,659.49 to charity. As befits a site powered by its users, the company is putting the choice of the 10 charities that will benefit up to a public vote.

Wayin Launches Real-Time Social Search Engine (SocialTimes)
Now, those in marketing will be able to search through the data streams of Instagram, Facebook, and Twitter with a new social search engine from Wayin, announced Wednesday. To combat the overwhelming stream of data, Wayin’s new search and engagement engine will allow marketers to conduct in-depth searches of specific terms across Twitter, Instagram and Facebook.

Priests Post Twitter #Ashtag Selfies for Ash Wednesday (Oh, Lordy) (CNET)
This thought crosses itself within my mind on hearing that some priests are posting Twitter selfies with the #ashtag hastag to commemorate Ash Wednesday. This is a solemn day in church lore.

NBC Makes Big TV Everywhere Announcement (for Some Locations) (LostRemote)
Now, consumers living in a market with a NBC Owned Television Station – and who have a cable, satellite, or telco subscription – will have access to the network’s full lineup of live programming across PCs, tablets, and smartphones, in and out of their homes. This is not quite a paid a-la-carte offering such as the one CBS recently announced, but ABC’s and NBC’s availability is a major step in the right direction to making its content available to more people, on more devices, in more places

Is Social Media a Waste of Time? (Wired)
Ask yourself: What would it really mean for your company if you went ghost on the social channels? Sure, others might think of you as some sort of insane nomad, floating alone in the vast void of online commerce.

CircleBack Contact Manager Launches on iOS (SocialTimes)
A new app from CircleBack aims to bring organization to your contact list by using artificial intelligence to monitor and update your address book, keeping it clean from duplicates, up-to-date with workplace changes and more. The iOS application can be used to manage contacts from one’s own device, as well as major email and social networks (Facebook, Yahoo, Twitter, Outlook.com, Hotmail and Gmail).

YouTube Stars Put Food to the Test with ‘Will it Pizza?’ (The Daily Dot)
YouTubers Rhett and Link use their platform of 5.9 million subscribers to ask the really important questions. Like will random food items make acceptable pizza toppings? Put more simply: “Will it pizza?”

Will the Tor Messenger Be the Next Big Thing in Private IM? (SocialTimes)
Now a service called Tor Messenger hopes to bring anonymous chat and social networking to users, while bypassing the need to visit the Dark Web itself. Tor Messenger has been in development for a year, and is currently in an alpha testing phase.

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