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Social Media Newsfeed: Zuckerberg Book Club | How to Work with Influencers

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NewFacebookLogoFacebook Founder Mark Zuckerberg Follows Oprah By Founding Book Club (The Guardian)
Mark Zuckerberg is attempting to add a little more “book” to Facebook. The Facebook founder and chief executive announced on his page recently that he has vowed to read a book every other week in 2015, with an emphasis on learning about different beliefs and cultures. TIME “I’m excited for my reading challenge. I’ve found reading books very intellectually fulfilling,” Zuckerberg said in a post. More than 80,000 people had liked Zuckerberg’s newly-minted Facebook group, “A Year of Books,” as of Sunday morning. Daily Mail The first book in his program, Moises Naim’s “The End of Power,” was out of stock Sunday on Amazon.com and had a sales ranking of No. 203. The book was first published in 2013 and according to its description on Amazon, it “illuminates the struggle between once-dominant megaplayers and the new micropowers challenging them in every field of human endeavor.”

How to Work with Influencers to Promote Your Product, Campaign or Startup (The Next Web)
Although influencer marketing is sometimes touted as a newer technique, taking advantage of the way social media has created individuals with incredible online reach and influence, it is – at heart – an old school marketing technique. Human beings have always looked to those they admire for recommendations and inspiration.

Would You Donate Money From a Shared Shortlink? (SocialTimes)
Would you donate to the American Red Cross if a prompt splashed across your screen? They and Bitly are hoping you will.

Net Neutrality Decision Expected From FCC in February (Re/code)
The Federal Communications Commission will take up a controversial proposal for rules on Internet lines in February, an agency spokeswoman said Friday. Chairman Tom Wheeler is expected to unveil his latest net neutrality proposal to other FCC commissioners early next month with the goal of having a vote at the agency’s Feb. 26 meeting.

Twitter Engagement Tip: Be Active, Not Passive (AllTwitter)
In order to improve your Twitter engagement, focus on taking active steps. For example, rather than wait for someone to tweet a response to a generic question that you posed, why not address that question directly to a handful of influential users you’d like to see answers from?

Details of Twitter’s YouTube Rival Video Service Discovered Lurking Online (VentureBeat)
Twitter’s native video tool isn’t yet a reality, but we now know a lot more about what the social network’s YouTube rival will look like. Twitter first started talking about its video service in November, but had yet to reveal many details.

Top 25 Facebook Pages: January 2015 — FC Barcelona, Real Madrid Pass King of Pop (Inside Facebook)
According to statistics from Facebook Preferred Marketing Developer Socialbakers, FC Barcelona and Real Madrid have surpassed Michael Jackson on our list of 25 pages with the most likes on Facebook. Check out the 25 pages with the most likes, as of Jan. 2.

Leelah Alcorn’s Parents Had Tumblr Suicide Note Deleted; Transgender Teen Mourned At High School (IBT)
Leelah Alcorn’s heart-wrenching suicide note was deleted from Tumblr after her parents Don and Carla asked to have the message removed from the site, the U.K.’s Daily Mail reported Sunday. In her note, Leelah explained her parents would not accept her as a girl and refused to let her have gender reassignment surgery and that she could no longer continue living.

ABC Releases #TGITWithdrawal PSA for Ailing ‘Scandal,’ ‘Grey’s’ and ‘HTGAWM’ Fans (LostRemote)
Fans of “Scandal,” “Grey’s Anatomy” and “How to Get Away With Murder” – three of the largest social TV shows – are suffering withdrawal during the shows’ hiatuses and are running out of excuses for running home on Thursday nights. To help fans cope with symptoms such as “OMG deficiency,” ABC has released a PSA for those suffering from #TGITWithdrawl.

New Career Opportunities Daily: The best jobs in media.

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