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Why Facebook Pages’ Like Totals May Drop Starting March 12

March12LikesDownThe bad news: Starting March 12, Facebook page administrators may start seeing lower like totals for their pages. The good news: The vanishing likes aren’t legit, anyway.

Reader Geoffrey Moffett of Triovia Media shared the screenshot above, in which page admins are seeing the following notice at the top of their admin panels:

We’ve recently updated the way we measure how many people like your page. Pages may see a decrease in likes after March 12, when we removed likes from inactive Facebook accounts.

Page admins: What do you think of this move by Facebook?

Thumbs up/thumbs down image courtesy of Shutterstock.

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