Report: Pinterest Links to Branded Content Shared Get More Shares

Filed in Internet Marketing | Web Analytics Leave a comment

Pinterest has become a major hub for brands that want to connect with consumers who love to share content. Indeed, users engage and interact with branded content frequently on Pinterest. A report from Networked Insights examines how Pinterest users share and discuss branded content on the network.

Networked Insights analyzed approximately 10 million social shares across the web that linked to Pinterest, including 400,000 posts about accessories, 220,000 posts about about beverages, and 175,000 posts about consumer electronics.

Interestingly, users share branded links to Pinterest content 1.5 times more frequently than general branded content from around the web, possibly due to Pinterest’s visual nature. Verizon, Campbell’s soup, and Ford were among the top performing brands in terms of Pinterest shares.

Pinterest_report_moms

According to the study, moms are highly represented on Pinterest and over-index in many categories and topics. For example, moms shared 6 times the amount of home and garden content, 5 times the amount of fashion and style content, and 4 times the amount of food and drink content. When it comes to specific topics, moms shared crochet content at 37 times the rate of average Pinterest user.

Verizon noted the trends within the mom demographic, and tailored their marketing to capitalize on the category and topic interest. Moms were more like to share posts about accessories, baking, telephony, and children. Verizon shaped their strategy by sharing 42 percent tech accessory posts, 25 percent holiday tech and DIY content, and 24 percent cooking/tech ads.

Pinterest_report_Verizon

As a result, Verizon captured 82 percent of Moms’ technology brand conversation and 19 percent of all moms’ brand conversations. 42 percent of moms’ posts about Verizon related to technology and gadgets, showing just how influential Pinterest content can be in steering the marketing conversation.

Download the full Pinterest audience insight report from Networked Insights here.

, , , , ,

Sqeeqee Aims to Find Out If ‘Social Networthing’ Is Really Possible

Filed in Internet Marketing | Web Analytics Leave a comment

SqeeqeeLogoThe latest competitor vying for social media market share, Sqeeqee, calls itself a”social networthing” site and “the first-of-its-kind money-making social media network.”

Users can do everything on Sqeeqee that they might already do on Facebook, Twitter, YouTube, Pinterest and eBay, as well as start crowd-funding platforms and raise money for their own charities.

Sqeeqee also offers a search engine and unlimited, free cloud storage.

Users make money in the form of Sqeeqee Bucks ($Q Bucks) with nearly every click and post (when $Q Bucks reach $100, Sqeeqee deposits the funds directly to users’ PayPal accounts), and the fledgling social network will also share ad revenue with users who bring in advertisers or have enough people on their pages.

Who is Sqeeqee competing with? ts? and Bubblews are social-networking sites that pay users for content creation and sharing.

Bubblews has what seems to be a singular focus — the more users post and people share their articles, the faster they make money. ts? is an invite-only platform that promises to pay users a share of the already existing ad revenue, made possible with the amount of content they share.

On the other side of the boxing ring is Ello, an invite-only social media platform that made a grand entrance with a magna carta signed by the founders stating that they would never take adverting dollars.

With Facebook developing so many ways for users to promote their businesses, brands using paid advertising and newbies offering cash to users, what does the future of social media really look like?

Bryan DeSena, account director for social media with Saatchi & Saatchi in Los Angeles, told SocialTimes:

Facebook changed the industry because it offered advertisers an opportunity to target users based on self-expressed interests. The only thing I would trust about a user on the payola platforms is that they want to get paid, and that doesn’t tell me much about their buying habits. Just like our offline lives, people will find ways of making money in a variety of different ways, and smart advertisers know how to reach the right audiences.

When asked whether or not the concept of”social networthing” is possible, Michael Hussey, CEO of social analytics provider StatSocial, believes it’s a lofty notion, telling SocialTimes:

There seems to be a fundamental disconnect about why people use social networks. The CEO of Bubblews (Arvind Dixit) says, “People aren’t the product, people are the power.” I think he’s wrong. People and the lives they share with their networks are indeed the product. The power is in the platform that enables it all.

Facebook and Twitter are successful at selling advertising because they are incredibly powerful communications tools that people want to use — not vice-versa. The primary reason people use these networks is not to make money — it’s to make their lives more enjoyable and efficient.

And even if Facebook and Twitter adopted a revenue-sharing model, only a very small percentage of the population would be capable of attracting a large enough audience to make any meaningful money. It’s hard enough for celebrities and journalists to monetize their large social audiences on existing and popular social networks, where network effects of a large existing audience are already built in. So never mind an average Joe trying to eke out a few dollars building a network on a relatively unknown social network.

A new report by social analytics provider Ninja Metrics analyzed more than 365 million game players in 250 countries and regions around the world and found that the true social value of a user isn’t found in their social network activity, but in their social connections.

Dimitri Williams of the University of Southern California further explained:

This report confirms what many people have suspected, but has never been proven by hard data: The age of consumer-to-consumer marketing is here … Social connections translate to monetary values.

In a YouTube video, digital thought leader Gary Vaynerchuk pointed out that he never turns down a media interview, no matter how big or small, because, as he stated:

One is greater than zero. Never undervalue or underestimate the power of an individual user because you simply never know who’s watching, who’s reading. In our digital universe, a user’s value seems to not lie in the platform they choose, but the user themselves.

Readers: Would you be interested in trying out a platform like Sqeeqee? Why or why not?

, , , , , , , , , , , , , , , , , ,

TOP
Visit Us On TwitterVisit Us On FacebookVisit Us On Google PlusVisit Us On Linkedin