How to set a frequency cap for Google AdWords using Google Analytics

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Learn how to set your Frequency Cap using Google Analytics in our latest YouTube video.

The video walks through how you can make use of impression data within the Multi-Channel Funnels reports to help you determine a Frequency Cap for your ads running on the Google Display Network.

In order to get impression data inside Google Analytics you will need to follow these steps:

  1. Follow the steps to link Google AdWords and Google Analytics
  2. Enable ‘Advertising Features’ within Google Analytics (within ‘Property Settings’)
  3. Have an active display campaign within Google AdWords
  4. Enable ‘Google Display Network Impression Reporting’ for the AdWords link within Google Anlaytics

We’ll be bringing you more tips on our YouTube Channel in the near future – what would you like to see? Share your suggestions in the comments below.

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Vessel on iOS Provides Early Access to New Online Videos

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Vessel, an early access video platform, has launched to the public on iOS devices, giving media fans a chance to watch content from their favorite traditional and new media creators before it’s available anywhere else. From The Tonight Show Starring Jimmy Fallon and UFC to YouTube sensations Syndicate and SeaNanners, Vessel wants to offer not only entertainment to consumers, but also a platform for content creators to earn additional income for their hard work.

The Vessel experience is available for $2.99 a month, a price which CEO and co-founder Jason Kilar says is made possible via the addition of a “modest amount of advertising.” This subscription gives users early access to video content, which is exclusive to Vessel, typically for a 72 hour period, before it’s available anywhere else.

For content creators, Vessel expects creators will earn approximately $50 for every thousand views of a video while in early access, which is far more than they would likely receive on other platforms (like YouTube). After the early access period, creators are free to upload their content to YouTube, their own websites, or anywhere else they wish. In this way, Vessel doesn’t look to replace free, ad-supported distribution, but instead wants to serve as “a critical, missing piece of the puzzle for content creators.”

Vessel is available to download for free on the iTunes App Store, and is also accessible via the Web. Users who signup before March 26 will receive a free one-year subscription to the service. Creators can learn more about the service, here.

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